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Why I Prefer Medium to Substack
Medium streamlines marketing in comparison
One of the most discouraging surprises involved in becoming a professional writer is becoming, in essential conjunction, a salesperson and a marketing amateur — even a wholesale expert in some instances!
To earn a living requires this of all professionals to a discouraging degree but is in excess pronouncement in all creative endeavors.
In both cases, this is largely for subjective and social reasons, which are merely amplified in creative domains in virtue of their overall greater dependence upon subjectivity in general compared to the average profession.
The most unfortunate effect in this situation is bad art or content — what should be called copy is labeled erroneously as content.
The more a professional must focus on this selling/capital aspect of their craft, the more it will seep into the end works produced by them, both qualitatively and quantitatively, such that the latter is causally prior to the former.
Many creators forego a professional extension of their craft altogether, as there is only so much labour power attached to our pragmatic essence as homo faber — to have a non-creative job, in such cases, is intended as an…
